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Morning light on a table of everyday things

ElevatingYour Everyday

A lifestyle and personal care brand built on one idea: that feeling your best should not be a luxury.

Our story

Hygiene

Personal Care

Portable bidets for comfort and confidence, wherever the day takes you.

Wellness

Healthy Living

Premium dried fruit for better snacking, baking and everything in between.

Fragrance

Affordable Luxury

Body mists and concentrated perfume oils, without the luxury price.

Beauty

Everyday Style

Lip tints, sunglasses and vintage scarves that lift an ordinary look.

Chosen With Care,Priced With Sense

Feeling your best should not be a luxury.

Bottles arranged on a plinth

About us

Simple Things,Properly Chosen

Essentials by Dee is a lifestyle and personal care brand dedicated to carefully selected everyday essentials that support confidence, wellness, hygiene and self care. We believe feeling your best should not be a luxury, which is why we offer quality products at affordable prices.

  • Quality you can trust
  • Carefully selected
  • Made for real life

Our journey

Where WeAre Going

Our goal is to become a trusted destination for everyday essentials by offering practical, affordable, high quality products that improve people's daily lives, and to build a loyal community that relies on Essentials by Dee for hygiene, wellness, beauty and lifestyle.

  • Founded on everyday needs
  • Grown by word of mouth
  • Chosen one product at a time
Small objects on a warm neutral surface

Practical essentials. Honest prices. Everyday confidence.

Our mission

Essentials by Dee

Quality& Affordability

We carefully source products that meet high standards of quality, safety and effectiveness, and we believe everyone deserves access to things that improve their daily lives without overspending.

  • Sourced to a standard
  • Priced without a markup
  • Replaced if it does not hold up

What WeOffer

Four everyday needs, one shelf. Each category is chosen with the same question in mind: does this make an ordinary day better?

Personal Hygiene

Portable bidets for better hygiene and comfort. For women, for pregnancy and the weeks after birth, for travellers, and for anyone who wants a cleaner alternative to tissue alone.

Healthy Lifestyle

Premium dried strawberries, blueberries and cranberries. Good on their own, and just as good in cereal, granola, yoghurt, smoothies, baking and desserts.

Affordable Luxury Fragrance

Perfume oils and body mists that give you long lasting, luxury inspired scent without the luxury price. Concentrated, alcohol free oils and light everyday mists.

Beauty and Accessories

Lip tints, sunglasses and vintage scarves, selected to lift an everyday look and let each customer express their own style with ease.

What we hold toin every decision

01

Quality

We carefully source products that meet high standards of quality, safety and effectiveness.

02

Affordability

We believe everyone deserves access to products that improve their daily lives without overspending.

03

Customer Satisfaction

Our customers are at the centre of everything we do. We operate with honesty, transparency and professionalism in every interaction.

04

Wellness

We promote healthier lifestyles through products that support personal hygiene, self care and overall wellbeing. Confidence starts with feeling clean, healthy, comfortable and well presented.